Industry Insights The global influencer marketing platform market size was valued at USD 4.6 billion in 2018 and is projected to register a CAGR exceeding 26% from 2019 to 2025. Take your time finding influencers that are aligned with your voice and style and who will take the time to understand your product and promote it … Instagram in particular, plays a pivotal role in this trend and has, therefore, gained the attention of both GRIN's new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current eCommerce landscape, and successful marketing strategies for DTC companies. As the leading influencer marketing software for ecommerce brands, we’ve helped scale influencer programs in every industry. According to a recent benchmark report on the state of this trend by the Influencer Marketing Hub, the industry is expected to grow from $6.5 billion in 2019 to $9.7 billion this year. Putting the influencer at the heart of the marketing strategy As we mentioned, the beauty and cosmetic industry is continually evolving and diversifying, and so too must its marketing strategies. Influencer marketing, or as I argue in my new book -- influence marketing, is the practice of leveraging relationships with those who have audiences of their own to communicate your message to their audience. Discover qualified talent to fulfill critical vacancies. Here are three that stand to gain the most. But more than everyth i ng, when it comes to the implementation of influencer marketing, beauty industry easily takes the cake. While it does have a Aaron RuBusiness & Corporate Development at Pinterest Ru headed the team that rolled out a […] The alphabetical list is curated from a B2B perspective from peer nominations and research conducted by the team at Talking Influence. Influencer marketing is finding its place within the music industry thanks to apps like Koji, TikTok and Triller. Influencer marketing (a.k.a. The influencer marketing industry is rapidly growing and evolving.Latest estimates predict influencer marketing spend will reach $5-10 billion by 2020, and Instagram influencer marketing alone will reach $2.28 billion in 2019. All kinds of algorithms make it increasingly difficult for organizations to score organically. Browse real and verified full-time, part-time, and contract opportunities actively hiring talent within the influencer marketing industry. It’s the estimated worth of the influencer marketing industry come 2022. The influencer marketing industry continues to grow with Instagram and TikTok key channels – but as Covid-19 continues to rage, a new report has found promising areas of collaboration in uncertain times. Influencer Marketing Will Be Bigger Than Ever in 2020 Influencer marketing is on pace to become an $8 billion dollar industry in 2020 — so it’s showing no sign of slowing down!With mega-beauty brand, Estee Lauder recently announcing that they will allocate 75% of their marketing budget to influencer marketing in 2020, we’re expecting to see big things between brands and influencers. But, what is Why Is Influencer Marketing Becoming Essential To The Music Industry? An easy way to Influencers can also act as an example of ‘doing good’, with audiences more willing to follow the advice of someone they like or trust rather than a large or faceless brand. Consumers don’t want aggressive and intrusive traditional advertisements that promise the earth, they want to see how the products work on real people, and what results they can expect. Influencer Marketing is a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers. Brands and businesses of all sizes have stood up and took notice, with nearly two-thirds of marketers increasing their spending from 2018 to 2019 . Estimations indicate that influencer marketing—an industry evaluated to be worth $1.7 billion and $3 billion in 2016 and 2017, respectively—will become a $5–$10 billion industry by 2020. The Influencer Marketing Platform market study further highlights the segmentation of the Influencer Marketing Platform industry on a global distribution. In our webinar series “Influencer Marketing: A Strategic Approach to Drive ROI”, we share what marketers need to know about influencer marketing in the shifting climate of 2020. In early 2018 AdWeek published an article predicting that influencer marketing would be a $10 billion industry this year, Forbes reported that it could be worth up to $16 billion or more. I run Influencer Marketing workshops for companies keen to learn more about influencer marketing and how to source influencers. In this webinar, two industry experts walk through a timeline of influencer marketing, reveal why smart marketers are expanding their definition of influence to include customers, employees, and other brand enthusiasts, and offer tactical advice on how to evolve your strategy in 2021 and beyond. But, as with any emerging market, Influencer Marketing must evolve in order to survive. The benefits of my Influencer Marketing strategy workshops are huge and through training, I audit your business and devise a mapped process to achieve results. over 10,000 influencer marketing collaborations (reaching well over half a bil - lion people), across 40 different countries, in every vertical3 that you can imagine. Therefore, there is little doubt that influencer marketing is here to stay. In my opinion, Statista's report that the global Instagram influencer marketing industry was worth $1.07 billion in 2017 and will hit $2.38 billion in 2019 is probably closer to reality. IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19.. The report focuses on regions of … Industry predicted to be worth US$6.5 billion by the end of 2019. 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