They kept part of the old logo to keep its identity. In late 2017, the company tapped Turner Duckworth to lead the food chain’s makeover, the same guys behind Burger King and Subway’s visual rebranding. It's like a signature Subway stamp," Haynes says. So while we own it, we need to make sure we continue to.". "It's like going into a party when you have a new outfit on. Burger King Owner to Modernize 10,000 Drive Thrus, More Former Black Operators Accuse McDonald’s of Discrimination, Check Out KFC’s Next-Generation Restaurant, Jack in the Box and its Franchise Association Reach Settlement. End caps, food court locations, and the typical 1,200-square-foot staple have already been built. Churchmichael said he was happy with "the performance" of the brand in New Zealand and it would continue to grow its store count in this country. "If you think back, Subway kind of owned the fresh positioning, and with that success other upstart brands tried to get in that space," he says. Copyright © 2020 Journalistic, Inc. All rights reserved. Photo / Supplied, Aimee Shaw is a business reporter focusing on retail, small business. Applications of the brand system include: website, subway poster ads, product box, reusable vinyl grocery bag, and Instagram ad. Bringing some festive cheer to the high street, the Christmas 2020 menu will be available in stores across the country from Wednesday November 11. [Don't] assume just because you show the fresh spinning onion splashing under water that consumers make an automatic connection to the fact that you're prepping them right in the restaurant. Consider it Subway's new duds to the biggest party in foodservice. Hello everyone, This week I want to discuss Subway and their rebrand. Subway has refreshed its logo to convey that its food, also, is fresh. In August last year, Subway began its rebrand by introducing new breads, sauces and fillings to its menu in a bid to increase sales as part of a drive to "boost convenience". operations of the company until he died in 2015. "Growth is a product of being innovative and guest led so we will continue to grow the business in New Zealand. ", Asahi's debt for equity swap keeps former Charlie's drinks company afloat, Another Auckland Mad Butcher store goes into liquidation, Avocadolypse: New record as retailer advertises avocado for $12.50, Auckland Airport gets Covid health tick from international body, Zoom sales up fourfold, but investors debate post-Covid success, GM rethinks planned stake in electric vehicle maker Nikola, Sick leave extension to cost businesses almost $1b a year, Northland shooting: Police fire on man who shot officer's dog. "An app that makes remote order easy; order ahead; eventually things like catering and delivery all off this same app—we saw it was critical.". Remodels will also follow the updated scheme, as will international stores in the near future—potentially as soon as next year, Haynes says. Adweek. Subway operates 250 stores throughout New Zealand. Subway isn't the only sub chain facing difficulties amid the ongoing pandemic. It will be in our new restaurants. The company opened its first New Zealand store in 1995 and says it serves 14.5 million Kiwis each year. Franchisees played an integral role in the process, Haynes says. Panda Express Had a COVID-19 Task Force in January, New Considerations for Catering During COVID-19, Opening Restaurants During a Pandemic—It Can Be Done, 5 Tips for Creating a Budget for Your Restaurant. That has to be an absolute focus.". Wall coverings made with 34 percent recycled content and water-based inks. New Logo and Identity for Staples Posted Apr. Foot-long sandwich maker Subway is going through a multi-million-dollar global transformation, refreshing all aspects of the food brand. Or you can still come in and have that one-on-one unique Subway style experience and go down the sandwich line.". "Existing brands moved in that direction. We should make sure we get our message out there loud and clear. It will roll out more new menu items such as panini breads in coming weeks. Since Subway began franchising in the ’70s, the sandwich segment has exploded with new entrants, such as Jimmy John’s, Jersey Mike’s Firehouse Subs and Potbelly. The changes, reached through global customer research, franchisee feedback, and with FRCH Design Worldwide developing the concept, can be broken down in a couple of phases. Wall-hugging cushioned benches and USB charging ports have been added. Over the past 18 months the natural progression of KOMPAS has brought with it a growing discrepancy between the existing brand and the new creative vision; we have gone from being a simple city exploration app to one that really indulges in the stories and the people behind each location, made up of suggestions … The most visible signs that change is underfoot at Subway come in the way of the physical stores themselves: the world’s largest restaurant company, experiencing declining sales, has shuttered hundreds of units in recent years to focus on only the most desirable locations. Its struggles are tied to overexpansion, which ultimately led to the closure of 500 stores in the US this time last year. In 2017, Subway's store count fell by more than 900 locations - it lost almost three times as many locations as it did the previous year, Business Insider Australia reports. 2, 2019 Comments (0) Curated TITTLE ME ELMO. Well, we take them in the back and cut them up and put them on your sandwiches," Carroll says. ", "I think we underestimated the great story and great message that could convey," he says. In an effort to increase capacity, Subway added a make station in the back for any kiosk, remote, or catering orders. There was strategic thought put into what the brand stands for. Now, it's about making it easy for consumers to interact with your brand. Although the Sheppard subway extension is drawn on the map, officials said there’s only money to do design work — and none, ... Ontario Budget 2019: PCs rebrand … "If you're time pressed or you don't want to talk to anyone, you can certainly use the kiosk or your handheld device with mobile ordering. It's bright and it's bold and it's fresh and it's clean.". Forbes. Is The Restaurant of the Future Already Here? And all of these changes were not just surface level. 07 Aug 2019. This is the next phase of Subway's evolution following the company's updated brand identity by Turner Duckworth New York, which was rolled out in spring and showcased bright and bold new imagery, new packaging, uniforms, and signage. McDonald's rebrand is Brewing up some Goodness! The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Subway would not provide any figures or financial information about the performance of its business in New Zealand. We shouldn't take things for granted. Therefore, my relationship with Subway was sort of a love/hate relationship since then. Energy-efficient LED lighting. The logo was changed (images below), the bottom one is the current logo. Should Restaurants Charge More During COVID-19? The hefty investment, which began in earnest around two years ago and will take "multiple years to rollout," will help Subway remain at the forefront of a category it has historically fronted—freshness and quality—and broaden its appeal with younger customers, says Chris Carroll, Subway's chief advertising officer. Our franchisees are really engaged with it," Haynes says. Potbelly, which has 500 locations nationwide, has also been badly affected by the pandemic. "We were a bit surprised that when consumers saw them they said, 'What are [the vegetables] there for?' 13 May, 2019 11:54 PM 3 minutes to read. Subway set up at five music festivals this summer, offering sandwiches and bringing the restaurant to the people, Carroll says. Subway … This included a partnership with UberEats for home delivery at 100 of its restaurants. The company has now refurbished 13 restaurants in New Zealand and expects to complete a further 50 - about 20 per cent of stores - by the end of the year. Sony Has Rebranded Several Subway Stations For The PS5 UK launch Oxford Circus Tube Station just got a PS5 upgrade. Dentsu hopes its first work resonates with millenials and Gen-Z. WELCOME TO NAVA. I prefer the left, but it does loose the Subway token aspect it was designed after. Subway is jumping on the faux-meat bandwagon with a Beyond Meat meatball sub Subway. Subway's Bold Rebranding Campaign Promises a Different Taste for Everyone Subway. "The response we've gotten has been more than we could have ever imagined," Carroll says. Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone. A recent McDonald's press release notes that in 2018 alone, McDonald's USA served roughly 822 million cups of hot Premium Roast McCafé Coffee, equal to almost 1,600 cups of McCafé Coffee per minute. Charleys Philly Steak Parent Preps for Breakout Year, Zaxby’s Dream of Going National Comes Calling, Smashburger’s Long-Term Play is a Digital Transformation, Free to Qualified Restaurant Professionals, Corner Bakery's Online Ordering Now on Google, The Rock and Salt & Straw Launch Holiday Ice Cream, Smoothie King Looks to Chicago for Expansion, Pancheros' '12 Days of Pancheros' Holiday Promotion is Back, Luna Grill Adding 'Buy a Meal, Give a Meal' Program in December, Viva Chicken Introduces Holiday Feast Offering, How Being 'Intentionally Agile' is Boosting Wingstop, Torchy’s Tallies $400 Million Investment to Spark Growth, How COVID-19 Made One Emerging Fast Casual Stronger, Association CEO: Restaurants ‘Convenient Scapegoat’ for Shutdowns. On Monday, the chain with 45,000-plus units globally unveiled what it's labeling the most extensive launch in company history: a massive brand evolution that affects everything from pictures and colors to function and form. 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